ISC have partnered with RunThrough as the exclusive Sponsorship Agency to support the sale of their commercial rights. ISC will consult around the valuation of rights and source sponsors who match the values of RunThrough’s community spirit and goal to encourage more people to be active.
With over 100 events around the UK involving over 100,000 runners, RunThrough provide an excellent opportunity for brands to reach a mass audience who value a healthy lifestyle and the buzz around running. The events cater for all runners, from the first time runner to elite athletes and include unique venues such as the Olympic Park, Hampton Court Palace, Thorpe Park, Tatton Park and Colchester Zoo to name a few. Runners experience a personalised approach with the founders attending the events, with all the events being time chipped to encourage progression and development.
Speaking about the partnership, RunThrough co-founder and Director, Matt Wood, said, “We at RunThrough Events are excited about working with ISC. Their vast experience in the sports industry along with an enthusiastic and passionate team made the decision for us very easy”.
ISC’s Commercial Manager, Emily Carpenter, added, “We are delighted to be working with RunThrough; there are obvious synergies between what RunThrough are looking to achieve and our expertise, and we look forward to commercialising their assets and helping drive the company forward”.
The ISC Commercial team have several years experience negotiating sponsorship agreements with rights holders such as BUCS, British Weightlifting and England Handball; and also helping brands who are looking to increase their visibility by engaging a sports and fitness demographic.