ISC followed up last years successful event at Polo in the Park exclusively with Burton Menswear with a return to the 2018 event and a collaboration with Arcadia Group using a mixed ambassador event promoting Dorothy Perkins and Burton’s new 1904 summer suit range.
The event consisted of hospitality at Polo in the Park with ISC’s athletes and influencers including Zoe Smith (British Weightlifting), Claire Cashmore MBE (Paralympic Triathlete), Jade Jones (GB Taekwondo), Bianca Walkden (GB Taekwondo) Lilly Sabri (fitness influencer), Freddie Burns (Bath & England Rugby), Guy Thompson (Leicester Tigers Rugby), Joe Cokanasiga (Bath & England U20’s Rugby), Shaun Stafford (2x Pro Fitness World Champion) and James Middleton (fitness influencer).
During the event we created a viral campaign under the hashtags #Burtoninthepark & #loveDP where athletes posted and collaborated in an authentic way to drive visibility for the brand. The successfully created content resulted in engagement during and post event. Athlete images were also used on Arcadia social pages and will continue to be part of their summer wear campaign.