ISC uses it's sports industry network and experience to advise brands looking to optimise their ROI on sports. We advise on strategies to develop their visibility, support a rebrand or new product, or a activate a campaign around a particular events or competition. Here are some examples of our work...
UNILAD & WARNER BROS
ISC combined with Unilad for the promotion of Warner Bros’ Middle Earth – Shadow of War Ps4 viral promotional campaign based around professional footballers in full “Orks” make up taking on unsuspecting volunteers in 5-a-side games.
For Goodness Shakes
For Goodness Shakes were looking to partner with current sports personalities with good engagement across their social platforms in different sports. In line with this brief, ISC recommended Freddie Burns and Zoe Smith as new brand ambassadors.
iPro Sport & Beach Handball
ISC negotiated a new partnership between iPro Sport and British Beach Handball for their flagship event; the agreement included prominent branding, product supply and creating original content around the Championships.
Muhdo & Universities Sport
Muhdo were looking to raise awareness of their DNA profiling company with a young affluent audience. ISC advised and negotiated a headline sponsorship of British Universities & Colleges Sport (BUCS) events throughout the year across multiple sports.
Burton & Sports Influencers
ISC helped Burton Menswear promote their Summer 2017 smart range by teaming them up with sports & fitness influencers at Polo in the Park by creating a social campaign of video and images reaching an audience of over 1million.
Dorothy Perkins & Influencers
After the success of 2017, Arcadia Group added Dorothy Perkins alongside Burton Menswear to promote their summer 2018 range at Hurlingham via a social campaign of Olympians, Paralympians, fitness experts and professional rugby players.
PULSEROLL & GOVERNING BODIES
ISC ran a campaign to raise awareness of Pulseroll, as well as increase credibility with governing body endorsements including GB & AJ (Anthony Joshua) Boxing, British Weight Lifting and England Handball.
SEALY BEDS & ZOE SMITH
ISC partnered Sealy bed’s desire to promote the benefit of good sleep particularly in relation to recovery from sports or an active lifestyle with European Weightlifting Champion Zoe Smith. Activation included original content about her injury recovery.
iPro Sport & BAMMA
ISC helped iPRo Sport move into the increasingly popular world of MMA with a partnership with BAMMA which included octagon branding and tv coverage.
Kukri & British Weight Lifting
ISC negotiated a ground breaking 3 year deal with Kukri for British Weight Lifiting kitting the team out on for all their events leading up to the Tokyo Olympics 2019.
KASK & PODIUM AMBITION
ISC agreed a 3 year sponsorship deal between cycling helmet brand, Kask, and Podium Ambition professional womens cycling team for their debut season.